Brand Style Guide

There are lots of changes going on in the West Coast.

And a big part of that is the new brand.

‘West Coast Made’ is part of the open source branding system designed to help local operators and organisations attract business and investment to the West Coast.

It offers training and support in using the West Coast brand, which will adorn products that are authentically made on (and meet the high standards of) the West Coast.

This program is suitable for West Coast goods and services that demonstrate to the world the value of the West Coast region. Operators who provide goods and/or services to visitors to, or residents of, the West Coast are encouraged to apply.

Brand partners are able to use the brand toolkit (logos, typeface, iconography, photography, and the ‘West Coast Made’ endorsement logo).  

Want to become a West Coast Made brand partner?  Complete the quick application form or email

Already a Brand partner? Need some help with the brand files and system? Don’t worry - the member only guides will cover everything you need to know - just log in with your brand partner details (provided with your approval).

Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the West Coast brand instantly recognisable.

The resources available will guide you through the core elements of the West Coast brand. They will assist you in designing and producing compelling communications with a high degree of creative flexibility.